THE FUTURE OF ANALYTICS


So much data, so little time: It’s a reality of today’s digital marketing world that businesses must overcome to capture — and keep — their customers’ attention. Tune in for a conversation with Mark Josephson, CEO of link management leader Bitly, on Wednesday, December 16 at 2:00pm EST and learn about the data-driven future of marketing.

Can’t make it? Register and you’ll receive a video recording of the stream after the event. Send in your questions beforehand via #GALive.

ABOUT THIS LIVE STREAM

So much data, so little time: It’s a reality of today’s digital marketing world that businesses must overcome to capture — and keep — their customers’ attention. In order to stay relevant, they have to develop omnichannel strategies to personalize user experiences across channels and devices, and track them all consistently. That’s where data analytics comes in. Tune in for a conversation with Mark Josephson, CEO of link management leader Bitly, on Wednesday, December 16 and learn about the data-driven future of marketing.This is an interactive #GALive event. Tweet any questions before and during the live stream by using the hashtag #GALive.Upon registering you will receive an email with the link to the live stream event an hour prior to the event. Unable to attend? You can still RSVP to receive a video recording via email following the event.This event is part of the My Data Story campaign.

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Mark Josephson, CEO, Bitly

Mark Josephson has been CEO of Bitly since July 2013. He was previously CEO of Outside.in, a hyperlocal media company that was acquired by AOL in 2011 and has since merged with Patch.com, where he then served as a senior vice president. Prior to that, Mark was president of Internet marketer Seevast, and, before that, general manager and executive vice president of About.com.

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JD Maresco, Director, Rhythm

JD is a Director at Rhythm, a startup consultancy focused on helping growing businesses streamline their operations. He has worked with both startups and Fortune 100 clients to automate processes and simplify workflows. JD serves as a web development mentor at General Assembly, and previously ran General Assembly’s WDI program, the largest web development bootcamp in the world. He also served as a consultant with Deloitte, where he focused on process improvement.

 

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